Anthony Nadar - RAW


Multi-award winning stylist, industry leader and fashion favourite, Anthony Nader this month launches his brand new contemporary, state-of-the-art salon in Surry Hills. Drawing inspiration from his time spent living between Sydney and New York, Nader?s flagship salon RAW enters a new chapter in a fresh location. Set amongst the bourgeoning lower Surry Hills triangle that encompasses the iconic Hollywood hotel, glamorous Golden Age Cinema and art deco-cool destination Paramount House and located in a heritage-listed building, the new salon space reflects Nader?s truthful professional philosophy and hawk eye for detail. Anthony Nader: ?When my clients come into the salon, I wanted them to see who I am and where I?ve been,? says Nader of the NYC-inspired space, a nod to the influence that the Big Apple has played in his creativity. ?It?s a sort of ?homecoming? for me. I have spent the last six years working between New York and Sydney, so the space aims to reflect that dual influence.? Designed in collaboration with lauded architect and House Rules judge, Joe Snell, and built by Calida [Giorgio Armani, Riley Street Garage, Tiffany and Co., Prada], the considered interior features tall, sandblasted ceilings, salvaged wood floors, Danish blonde mid-century finishes, and exposed natural elements ? a throwback to the buzzing, creative gallery district of Chelsea, [Nader?s NYC neighborhood], the spacious design of a chic Tribeca loft and the organic vibe of an artist?s atelier. Anthony says ?RAW stands for hair in its natural state, which has always been our salon philosophy. We work with your natural texture and we enhance that. This is the approach and the attitude we wanted to create with our new salon: a feeling that is natural, warm and refined but still very RAW?. Beyond the mirrors at the front of the salon lives the opulent and futuristic relaxation pod. The first of it?s kind in Australia, the secluded, soundproof and completely detached space houses the salon?s four wash-basins and ergonomic Japanese designed Takara Belmont Yume flat-beds; the epitome of luxury salon indulgence. The private environment and chill-out mood not only offers clients deep relaxation, but is also designed to deliver supreme results on the hair and scalp by utilising state-of-the-art technology. As industry leaders, Nader and his fashion-savvy team remain at the forefront of innovation and style as shown by their premiere braid bar, inspired by recent runway and editorial trends. RAW is the first Australian salon stockist of cult-status brand Oribe. Crafted by the iconic hairdresser of the same name, Oribe is arguably the world?s most sophisticated and luxurious hair care brand and is famously used by models, celebrities, stylists and in-the-know tastemakers. RAW Surry Hills is both personable and inviting, aiming to feel more like a home than a hair salon. But as any fashion, art or design lover knows, the devil is in the details. RAW Anthony Nader 100 Commonwealth Street Surry Hills 2010 02 9380 5370